FULL GOGONAI

Amazon's 6" Wireless Reading Device (Latest Generation) From Amazon

2009-06-01T04:28:00.000-07:00

POINTS TO REMEMBER FOR SUCCESSFUL BRANDING ON THE WEB

2009-02-10T03:06:00.000-08:00

Points to Remember for Successful Branding on the Web

What is your favorite cellular service provider?Well,mine has been Hutch.I used Hutch for quite a long time.I liked it not only because of its great service but also because of its great ads. However these days I don't use Hutch any more. In fact it is true that I remember the name rarely.
After Vodafone bought Hutch they changed the name.You can see just a change in the name can make such huge difference that people have started forgetting Hutch.Instead of calling Hutch they call it Vodafone.If you think deeply you will understand that it is not only a change in name.It is rather the elimination of a brand.
Yes,that is the power of branding.It can make or break a business in no time.So branding is very crucial.Brand exists in the consumer's mind. Whether you own a big or a small business you have a brand.People have certain ideas about your company. You can not create your brand,you can only control it.
Successful branding depends on continuous repetition.You should reach your target audience and keep reminding them about your brand more than often.Whatever media you are using this is the mantra behind every winning brand.One of the fast and cost effective medium of reaching your target audience these days is Internet.The web world has a huge audience. You can reach millions of people across the world at the same time.Unlike other mediums you can reach them 24x7. You can do this easily by making a good website.
Internet branding has several benefits.It can appeal to both the audio-visual senses at the same time.A good website combines relevant image and informative content which is a good way of earning the consumer's trust.Your target audience can visit your site any time to get information or to buy something.Making a good website is not really a big deal.Just follow a few simple steps and you will end up with successful online branding.
• While making a website follow the search engine algorithm so that your site can rank high in search engines and people can find it easily.
• Use relevant images and informative content.
• Make your site interactive.Ask for customer feedback,query,suggestion etc.
• Repeat the logo in every page of your website and keep the design elements same.
• Make your site user friendly.
• Understand the customer need. Make the site in such a way so that users can immediately find what they are looking for.
• Publish newsletter regularly. This will help you to get in touch with your potential customers.
• Brand your domain name by putting it on your business card,letter head,email signature etc.• Create free e-books covering topics that might help your target audience.
• Publish articles worth reading. Put an URL of your site at the end of your article. It is one of the best ways that can be utilized for free publicity.Internet branding is not that tough.Implementing these tips will enable you to achieve your desired result.

BY;STEVE MCMAINS

BELIEVE IN THE WONDERS OF ONLINE MARKETING

2009-02-10T02:44:00.000-08:00

BELIEVE IN THE WONDERS Of ONLINE MARKETING

It is not a secret anymore to every entrepreneur out there that, with no tricks or any catch, affordable online marketing can now be really availed. Although some are still cynical about this marketing strategy, many successful entrepreneurs and companies that offer the said service are more than eager to attest to the benefits and wonders that affordable online marketing can give them.
For the many who have tried this wonder and have become believers of affordable online marketing, this new age wonder is the savior of their once flop businesses. For one, having a professional online marketing firm redesign your website gives your page a whole new look. A look that will not only entice more customers to buy your product or service but also a look that will give you a sense of self-satisfaction and pride.
Affordable online marketing also makes the operation and maintenance of your website a whole lot easier. Usually, the firms that handle these online marketing have a 24-hour technical support hotline that will be more than happy to assist you in case something goes wrong with your website. This will save you a lot of time from figuring technical problems all by yourself because you did not have your website done by an online marketing firm.
With affordable online marketing, you also need not worry about what to put in your website. These online marketing firms can and will advise you on what content you could and should put in your page to direct traffic to it. More content and visitor interfaces means a lot to clients who rely on your webpage for information regarding your product or service.
HTML errors on your website can and will also be corrected with affordable online marketing. These makes sure that your website is optimized for all search engines thus directing heavier traffic to your site. Moreover, having HTML errors corrected in your website ensures a more pleasant website for your customers to go and browse through. Being a spam free website also means a lot to customers who are contantly searching the internet. Firms who offer affordable online marketing understand this need and have also included this service in their packages. This also makes sure that your website does not get banned from search engines due to heavy spam content.
Massive savings are also one benefit from affordable online marketing. It is like investing on a solid foundation for your website that is your bridge to the big market out there - the market that you could easily target and convince with a well-built page. With a well-built page, you have no need anymore for flyers, print ads, and the like thus saving you lots of time and money.
You could even hear or read lines like, "I couldn't wait to write this article, after the results we achieved! (Affordable online marketing), not an oxymoron" from people who have enjoyed or are enjoying the countless benefits of afforable online marketing. Definitely, these people have personally witnessed how affordable online marketing changed their websites for the better an have given them the heavy traffic they have always wanted.

BY; JOE S. WHITE

Search Engine Optimization (SEO) – An Overview

2009-02-04T02:45:00.000-08:00

Search Engine Optimization (SEO) – An Overview

By: William King

Run a search on any of the 200 major search engines, and the results will come up in similar orders on quite a few of them. How a website owner/operator gets their website to the top of a list is called Search Engine Optimization, or SEO. Optimizing a website involves many of the same techniques, whether the aim is to optimize for Google adwords, Yahoo, Ask Jeeves or others. There is a list of what not to do as well, and that list is applicable to all engines, as it mostly refers to tricks and hacks unscrupulous designers use to try to trick the engines. These kind of pages generally get removed by automated tools and don't generally last very long, so they are not recommended to bother with.

Website optimization starts with content. If the content is irrelevant, the website will not last long in the rankings, no matter how many keywords are included. The best way to get relevant content is to get an expert to write the content. General content may be more friendly to beginners, but in the search optimization arena, content is what is going to keep readers coming back and webmasters linking to the page. Many search engines use link counters to rank sites. If enough people like and value the site, they will link to it from their own site as an example of expert help for visitors seeking more detailed information than they can provide, or are willing to provide. Often, general-interest sites will link to expert sites, thereby also driving their own traffic up as the initial portal to those expert sites and improving their own rankings in the optimization listings. The quality of the sites linked is also a major factor in the rankings, as quality sites such as Microsoft and Google are going to be more effective "heavy hitters" than a link to Bob's House of Website Optimizing.

When the content is being created, keywords are the "anchors" that search engines hook onto, but just filling your content with keywords risks being dismissed as a spam site, as many spammers merely fill a page with keywords, hoping to hook anyone searching for anything. These kind of pages are usually removed quickly, but they exist nonetheless. Specific keywords are the key--instead of Search Engine, use Search Engine Optimization for Google, or combinations of the key words or phrases. Optimization for Search Engines in one area, then Optimizing for higher Search Engine rankings in another increases the chances of an engine ranking your website content a little higher than it may have otherwise.

The guidelines for content also go for Meta tags such as the title. Title is very important, as it is one of the bigger spots for an engine to catch, as well as the hook that draws a surfer in once the rankings have been displayed. A recommended length is 50-80 characters (including spaces), with keywords located near the beginning in case the window is resized on the screen. A good example would be "Search Engine Optimization tips and tricks for Google", instead of "How to do important SEO for websites."

Search Engine Optimization--what to avoid: Don't use huge strings of keywords without relevant content--you may be labeled as a spammer and blacklisted off the engine(s) you're trying to climb. Stay away from pop-ups, excessive load times (by keeping the page clean and using fast hosting servers), and lots of flash animation, as this takes time to load and also detracts from the readability of the site.

More specific information can be found by typing "Search Engine Optimization" into any major search engine like Google or Yahoo and following the links. Good luck!

© 2006, Wholesale Pages UK. All rights reserved.

Article Source: http://directoryjam.com

All Optimized and Going Nowhere?

2009-02-04T02:37:00.000-08:00

All Optimized and Going Nowhere?

By: Jennifer Horowitz

It happens sometimes. Here are some of the common reasons you may not be indexed:

Index Time: It hasn't been indexed yet. The amount of time before the engine indexes your site should be listed on the search engine's submission page, but these aren't always accurate or may be out of date. On the average, index times range from one to eight weeks depending on the engine. Some engines like AltaVista and Inktomi offer paid options if you wish to be indexed more quickly.

TIP! Time frame and expectations: Allow up to 4 months, if you are number 10 and want to be number 1, then it may just be time that is needed - but if you aren't showing up at all, then you need to look at keywords, content, title, description and keyword tags.

Already Indexed: The major engines won't tell you if you're listed; it's up to you to find out. The method to discover if a page or domain has been indexed varies from one engine to another. Never assume you're not indexed just because you searched through keywords and you never came up in the first few pages of results. You could still be indexed and end up at the bottom of the heap.

Roadmap from Home Page: Some engines have been known to drop pages that cannot be traveled to from the home page. HotBot has been rumored to do this. Think of your site links as a series of roads from one page to another. If there's no road from your home page to the page you want indexed, a search engine may decide the page is unnecessary.

External Links: Some search engines like Google and HotBot have been known to refuse to index Web sites that don't link to any other sites. Or, they may index your home page but refuse to index any other pages unless there are links from another domain. Or, they may index you for a while but then "prune" their database later because you didn't achieve any external links after a certain period of time.

Frames: Content inside of HTML frames can cause problems with submissions because the search engine may index the main content of the page, but not the surrounding menu frame. Visitors to your site find some information but miss the associated menu. It's generally better to create non-framed versions of your pages.

Spider Blocks: Search engine spiders cannot index sites that require a registration or password, and they can't fill out forms. This also applies to indexing of content from a searchable database. The solution is to create static pages that the engines can find and index without performing a special action on your site. Depending on your database system, there are both utility programs and companies that can assist you with this.

Free Sites: Because of all the "junk" submissions from free web sites like Geocities, many engines choose not to index sites from such domains or limit the number of pages they accept.

Guilt Through Association: If your Web site shares the same IP address as other Web sites on your host's Web server, you may find your IP quietly banned because of something someone else did. Ask your hosting service if your domain name has its own unique IP assigned to it. If not, ask them to move it to its own IP to avoid being penalized because of someone else.

Dynamic Pages: Dynamic pages with URLs containing special symbols like a question mark (?) or an ampersand (&) are ignored by many engines. Pages generated on the fly from a database often contain these symbols. In this situation, it's important to generate "static" versions of each page you want indexed. Fancy scripts and code on a page can hurt your rankings. When it comes to search engines, simple is better.

Large Pages: If your site has a slow connection or the pages are very complex and take a long time to load, it might time out before the spider finishes indexing. To avoid this, limit your page size to 50K or less. A good rule of thumb is that: page size + cumulative image sizes on the page ≤ 50K-70K If it is greater than that amount, visitors with dial-up connections will leave before the page fully loads.

Unreliable Hosts: It pays to have a reliable hosting service. If your web site doesn't respond when the search engine spider visits, you won't be indexed. Even worse, if you are indexed and they pay a visit when your site is down, you could be removed from the database.

Spam: If you use questionable techniques that might be considered an overt attempt at spamming (i.e., excessive repetition of keywords, same color text as background) an engine may ignore or reject your submissions.

Redirects: Redirects or meta refresh tags sometimes cause the engines to have trouble indexing your site. If the engines think you are trying to "trick" them by using "cloaking" or IP redirection technology, they may not index the site at all.

Proper Directory Submissions: When submitting to a directory site like Yahoo, Open Directory, LookSmart, and others, a live person reviews your site. They decide if the site is of sufficient "quality" before they list it. These directories can help you get listed with other engines, so make sure you give your directory submissions the attention they need.

Page Limits: Search engines will only spider so many pages of your Web site. This could be a few dozen or three or four hundred depending on the engine. Google is one engine that tends to crawl deeper into your site. How deep they go may depend on factors like your link popularity. Sites with higher link popularity are deemed "worthier" of more thorough indexing.

Random Errors: Sometimes the engines simply lose submissions at random because of bugs and technical errors. Mistakes happen - remember, they're managing a database containing hundreds of millions of pages.

Article Source: http://directoryjam.com

Get Higher Organic Rankings With Less Effort: Focus On the Major Ranking Factors

2009-02-04T02:31:00.000-08:00

Get Higher Organic Rankings With Less Effort: Focus On the Major Ranking Factors

By: Misty Rae Cech ND, M.Ir.

New to search engine optimization, or just wanting to deepen your knowledge? One of the great challenges you'll face is the HUGE amount of information available. Too much information really, as it's so easy to get distracted by it and not get any useful work done. Here we'll look at the all important basics of SEO -- basics really you'll almost never need to stray from. These major factors will account for more than 95% of your rankings on the major search portals, so doing them well will be the most effective use of your time. Chasing crazy esoteric speculations can be a profound waste of time -- time better spent building a better website, improving your customer service. And, now statistical analysis of the major ranking factors has been done -- you can now confidently allocate your time to the most beneficial points of optimization following the ranking factors formula.

Let's start with the all important formula, the 40:40:20 ratio. Through statistical analysis of thousands of sites, these numbers appear to be fairly accurate across the major search portals: 40% of rankings are a result of 'on-page' factors, 40% a result of off-page factors (backlinks and same site links), and 20% a result of the page URL (the exact percentages vary slightly between engines). The beauty of this is data is the resultant simplicity of the approach to achieve better search results for your important keywords.

First, on-page factors: Get your keywords in all the right places, with the right density, for each important page on your site. So what are the right places and right density? Get the keyword in the title tag, the description tag and the keywords tag. DO NOT STUFF these tags, be elegant and think about your reader. Experience has shown minor variations to be insignificant in terms of rankings, and more often than not, it seems folks go overboard with their keywords.

Let's look at the latest data for the 'sweet spots' for on-page ranking factors. A 10 to 20% density keyword density for the tile, 10% for both the meta keywords description is optimal. Inserting your keyword or phrase for the page at or near the start of the tag text can be helpful. What's this mean? If we use the term 'essential oils' again, an optimal title tag might be 'Pure Essential Oils and Accessories for Natural Health Professionals'. The keyword list would be ten to twenty words, comma separated, with the most important words at the beginning, and ALL words should appear in the body text of the page. The description can be (but doesn't have to) a well written, attention grabbing sentence -- it will likely be displayed in the organic search results, so you'll want it to be both SEO and customer friendly. Again, 20 or so words, keyword near or at the beginning. Keyword can appear twice, but no more than that. Body text: 1000 words or so (+/- a couple hundred), with a 2% keyword density, and the keyword (or words) appearing near the beginning, in the middle, and near the end of the page code (not just the output text). Excellent free tools are available on the internet. Find one, plug in your site and evaluate the numbers yourself.

Briefly, other notable on-page factors are image alt tags, H1-H6 tags, bold and italic text, and the number of outgoing (inter and intra site) links. Here's the scoop: Alt tags matter. Use your keywords in them, but only once on a page is necessary -- more might be perceived as spam. Don't use H tags, as according to the data, they'll bring your rankings down. Use bold and italics if it suits the design and readability of your site; they may be a positive factor, but not a huge one, and don't stuff your keywords in them. The higher the number of links on a page, the better. One hundred links seems optimal, but don't sweat it. There's no reason to sacrifice a customer-friendly interface for optimization. Having javascript on the page appears to be a positive ranking factor. Finally, page size (all the text, minus the images) is optimal at 50-60k. This number is shown adjacent to the page in search results. A note on on-page code in general, a balance is important -- the search engines don't care what your page looks like from a design standpoint, they only see the code. But your customers do. And while data is not available, it is more than likely the major search portals are noticing how long a visitor stays on the page, recording whether they return to the search results to find another page. Strive to make your site clean, useful and engaging -- this will pay off in more ways than one.

Off page factors -- these include links from within your site and 'backlinks' from other websites. You MUST get backlinks to rank well, and it's probably the most challenging of all search engine optimization to do. You'll need to continuously acquire backlinks, or your rankings will stagnate, or even slowly drop. Optimally, you'll get a few links a day, with a steady increase in the total number. Tried and true methods include reciprocal and non-reciprocal (3-way) link exchange, or submission of expert-author articles. There's lots of information on the web about exchanging links, read some, develop a plan and stick to it. Once you've got a system in place, you'll likely be able to hire someone to help you. Article distribution is another matter. Articles should really be quality, readable, helpful information for prospective customers. You'll get to post links within the author resource box, which serves both as an enticement for readers to visit your site, a means to give credibility to your internet business, plus search engines will also see these links and use them in their ranking algorithm. The best methodology will be gathering backlinks from the widest variety of sources possible. Remember, it's not the total number of links, but a consistently increasing number that has the greatest long-term results.

Some caveats about links -- links from within your own site should be text links with the keyword in the link. So the Aromatherapy site would use 'essential oils' in all the links to their essential oils page. Off-site links should also use keywords in text links, but not always the same words. Mix it up. Here, for example, some of backlink text examples would be 'pure essential oils', 'organic essential oils', 'aromatherapy essential oil', and 'essential oils'. Further, about 30% of your links should just include the webpage address, like 'www.johnnysessentialoils.com' or 'www.bestbathproducts.com/essentialoils.php This helps your backlinks appear naturally created, rather than machine made search engine spider spam. A final note on backlinks, all pages that link to yours are not weighted equally. The older and more relevant the page, the more weight your link will garner.

And finally, the data describes the last twenty percent: the URL. Web pages with the keywords in the address, be it the homepage or any other page on the site, rank better. For new websites, try incorporating your most important search terms in the web address -- this can have a significant effect on rankings. If not, and it makes sense to do so, use keywords in the filename like www.homepage.com/essentialoilspage1.html. Again, it appears better if the file does not have only the keywords in it, like the title and meta tags. Use a 301 redirect if changing the names of 'old' pages. Hyphens are still questionable -- short filenames and shallow directory structures appear best.

A few final notes -- each search engine has different algorithms and different update frequencies. According to the data, ALL follow the 40:40:20 formula closely enough for you to ignore the differences. A site or page that begins to rank highly on one engine may take months before it ranks highly on another. Patience and persistence are crucial. The age of a page is a factor; wasting your time on minor tweaks, rather than writing a quality article, will lead you nowhere. 'Close enough' is close enough with the on-page factors and urls. When these factors are covered, focus on increasing the pages count at your site with regular additions of worthy information, and adding backlinks steadily -- don't obsess -- once this is happening, get back to other business development strategies. Traffic is only part of the equation for a successful internet business. Visitors plus a well-designed site, excellent products, competitive pricing and superior customer service is the real formula for success.

Article Source: http://directoryjam.com

What an Freelance SEO content writer do:

2009-02-04T02:07:00.000-08:00

What an Freelance SEO content writer do:

By: Renier van Heerden

SEO which is short for Search Engine Optimization is the use of a key phrase in writing again and again in such a manner that they are in enough times, so that the search engine can easily identify it from a number writings with similar keywords. An SEO content writer writes the contents of the page in a web in such a manner that it will look very convincing to the search engine. There should no more usage of keywords and also low usage of key words.

A searcher will search in the search engines with keywords or key phrase of the matter they want to know. Search engines usually will rank the links according the keywords in which they contain. So in order to get top of the search engine results, the web pages have the most appropriate text and key words. Here is the importance of the job of an SEO writer, which is to write the contents that it will appear top in the searches of search engines. The job of an SEO writer is to write the contents of the page in a manner that is very convincing to the search engine.

What an SEO content writer should be:

Broadly speaking the SEO writer not only has to satisfy the search engine by optimization of key words, but also have to make sense among the readers who read the contents. An SEO writer should know how to write using the key word again and again without an unnecessary keyword stuffing.

Necessarily an SEO content writer needs to be a good writer. Not only that, he should have some technical knowledge of how the source of the web page appears to the search engines. It is not necessary that an SEO writer to be an expert in creating web page, but a fair knowledge of XHTML and knowledge about aspects like rudimentary tags are necessary. An SEO content writer should be able to write the contents to the point, not just to write, in a clear literary form and in concise. The writer should not go for writing very rigid stuff, but be able to know the sense of the reader. The success of an SEO writer is bring in business to the website, rather than only bringing in tones of traffic.

Content writers and SEO writers:

A Freelance content writer is one who is general about the content and is not bothered about the optimal use of key words in their content, where as an Freelance SEO writer is one who specializes in writing contents in such a manner that it best suits to the popular search engines. An SEO writer understands the importance of key words that it plays a major role for higher rankings in search to enable increased website traffic. A professional Freelance SEO writer can help to select to write the contents highly competitive keywords that tend to catch the attention of search engines while indexing, that a content writer can't able to provide. An SEO writer can assure the required percentage of key word density to the contents of your website.

Article Source: http://directoryjam.com

Search Engine Marketing: How Search Engines Rank Web Pages

2009-02-04T01:49:00.000-08:00

Search Engine Marketing: How Search Engines Rank Web Pages

By: Terry Stanfield

Getting your webpage ranked as high as possible on a search engine results page is one of the goals of search engine marketing and using search engine optimization on your website. But do you know how the search engine actually ranks and indexes web pages? Most search engines use a complicated process to index and rank the web pages that the search engine spiders find when they are scanning the web. Using search engine optimization and putting articles written with search engine marketing in mind will get the search engine spiders to your site but once the search engine spiders find your site they have to index your site and then assign your site a ranking within the thousands of other sites that contain information on the same topic that your site has.

Different search engines use different methods to assign a weight or rank to each web page that the search engine's spiders find so using different methods of search engine marketing and using different percentages of search engine optimization is a good idea. If you do several different types of search engine marketing and utilize more than one kind of search engine optimization tool then it's more likely that a search engine spider will find your web page and assign it a higher weight or rank.

One of the ways that search engine spiders determine the weight or rank of a particular web page is to index the number of times that a particular word or key phrase appears on a site. The search engine spider will assign a weight or rank to the web page based on how many times that word or key phrase appears within the web page. This is a very common method of assigning rank to web pages that is used by a lot of the most popular search engines so it's important to use search engine marketing and search engine optimization to make sure that those search engine spiders give your site a high ranking or weight.

Another way that search engine spiders assign a weight or rank to a web page is to take note of where in the web page a particular keyword or key phrase is located. For search engines that use this kind of ranking system just using standard search engine marketing or traditional search engine optimization techniques might not be enough to get your website noticed by the search engine spiders. In order to draw the spiders of search engines that rank web pages based on the location of the keyword or key phrase on the page it's necessary to use those words to tag your page. Tagging a page is putting that particular keyword or key phrase in the meta tags of your site, using them in the heading or home page of your site and using those words or phrases systematically through the rest of the site. If you think of your website as a tree in order to get the attention of spiders from the search engines that use this type of ranking system you have to have a particular key word or key phrase on every branch of the tree in order to get a higher ranking.

Article Source: http://directoryjam.com